Campaign Link Builder

Build tagged URLs for Creative Purpose campaigns. Use lowercase values with underscores instead of spaces.

Landing page URL

utm_source

utm_medium

utm_campaign

utm_content (optional)

utm_term (optional)

cp_tag (internal use)

Generated URL

Naming Conventions

Lowercase only. Separate words with underscores (e.g., linkedin_sponsored).
utm_source: where the visitor came from (e.g., linkedin, instagram, google, newsletter, referral).
utm_medium: the marketing medium (e.g., social, cpc, email, organic, referral).
utm_campaign: the campaign name or business objective (e.g., q1_2026_launch, festival_outreach, producer_targeting).
utm_content: use to distinguish creative or placement (e.g., homepage_hero, work_with_us_card_a).
utm_term: optional, for paid search keywords or audience segment.
cp_tag: optional internal tag to identify a specific partner, post, or shareable link without changing UTM values.