Privacy Policy

Creative Purpose Films (“Creative Purpose,” “we,” “us”) respects your privacy. This policy describes what information we collect when you visit our website, how we use it, and your choices.

Information We Collect

  • Analytics data: We use Google Analytics 4 to understand how visitors use the site. This includes pages visited, scroll depth, link clicks, approximate device type, browser, and general location (country/region/city based on IP). We do not send names, emails, messages, or other personal information to Google Analytics.
  • Attribution data: When you first arrive, we store referrer, UTM campaign, and source classification in your browser so we can understand how visitors find us. This information is anonymous and expires after 90 days.
  • Contact form data: When you submit the contact form, your name, email, company, role, and message are sent to us via FormSubmit.co so we can respond. This information is not used for analytics or advertising.

Cookies and Similar Technologies

We use a small number of cookies and localStorage entries to remember your analytics consent choice, store anonymous attribution information, and keep track of whether a form submission has started. Google Analytics may also set cookies.

Analytics Opt-Out

You can decline analytics tracking using the consent banner at the bottom of the page. If you previously consented, you can opt out at any time by running this in your browser console:

localStorage.setItem("cp_analytics_opt_out", "1"); window.location.reload();

California Privacy Rights

California residents have the right to know what personal information we collect, request deletion of their personal information, and opt out of the sale of personal information. Creative Purpose does not sell personal information. To exercise your rights, contact us at alex@creativepurposefilms.com.

Data Retention

Form submissions are retained in our email system for as long as needed to respond and manage ongoing business relationships. Anonymous analytics and attribution data in Google Analytics is retained according to Google’s default data-retention settings.

Changes

We may update this policy as our practices or legal requirements change. The effective date is noted below.

Effective date: 10/5/2026